The Story Behind Auto Group South

From a single dealership in Natchez, Mississippi, to a growing network of locations across Louisiana and Mississippi, Auto Group South has built its reputation on trusted relationships, quality vehicles, and creating opportunities for both customers and automotive professionals. Discover the people, vision, and values that continue to drive our growth throughout the South.

Our Story

Built in Natchez. Growing Across the South.

Auto Group South began with one dealership in historic Natchez, Mississippi, and grew into a regional automotive network serving drivers across Louisiana and Mississippi.

Our story is rooted in customer relationships, quality vehicles, market-driven pricing, and a belief that strong automotive people deserve the support to build something lasting.

From One Store to a Growing Network

What started with Natchez Ford has grown into a group of franchise stores, pre-owned dealerships, and satellite operator locations built to serve more communities across the South.

1991 Legacy began
18+ Group locations
500+ Vehicles available
70,000+ Vehicles sold
How We Got Here

A Timeline of Growth, People, and Opportunity

Auto Group South did not become a regional network overnight. It grew through experience, relationships, local market knowledge, and a commitment to helping customers and operators succeed.

1991

The Foundation Begins in Natchez

Auto Group South traces its roots to Natchez Ford, a stand-alone Ford dealership in the historic city of Natchez on the banks of the Mississippi River.

Growth

Expansion Into Louisiana

The acquisition of Performance Dodge in Ferriday, Louisiana, and the opening of Mississippi Auto Direct in Natchez helped shape the early Auto Group South network.

2018

The First Satellite Location

Tim Jackson Automotive opened in Jonesville, Louisiana, creating the first satellite operator location and a new model for experienced automotive professionals.

Today

A Network Across Louisiana and Mississippi

Auto Group South now serves customers through a growing network of locations across Natchez, Ferriday, Jonesville, Monroe, Zachary, Slidell, Covington, Mandeville, Hammond, Lafayette, Lake Charles, Pineville, Shreveport, Minden, Ruston, and surrounding markets.

For Vehicle Shoppers

More Selection. More Convenience. More Ways to Shop.

Auto Group South gives shoppers access to a broad network of dealerships offering new and pre-owned cars, trucks, and SUVs across Louisiana and Mississippi.

Our market-driven approach helps customers shop with confidence, compare more options, and visit convenient physical locations throughout the region.

For Operators

A Proven Path for Strong Car People.

The satellite model began with a simple goal: help a trusted automotive professional open a dealership with real support behind him.

Today, that model helps experienced operators focus on buying, selling, leading their teams, and serving their markets while Auto Group South helps support the systems behind the business.

What Guides Us

The Auto Group South Difference

Our growth is built on practical values that matter in the automotive business: quality inventory, strong relationships, local presence, and operational support.

Quality Vehicles

We focus on cars, trucks, and SUVs that meet the needs of real drivers across our local markets.

Local Locations

Our network gives shoppers convenient places to browse, buy, and connect with a dealership near home.

Market-Driven Pricing

We believe value matters, which is why our dealerships focus on competitive pricing and smart inventory strategy.

Shared Support

Our operators are backed by resources, systems, and group experience that help support long-term growth.

Where We’re Headed

The Journey Is Still Growing.

Auto Group South continues to expand throughout Louisiana and Mississippi with plans to serve more communities across the South. Our goal is to give more customers access to quality vehicles and more experienced automotive professionals a path to grow with a proven group behind them.

Bossier City
Sulfur
Natchitoches
Walker
Gonzales
Kenner
Metairie
Denham Springs
Gulfport
Ocean Springs
Hattiesburg
McComb
Jackson
Meridian
Vicksburg
Oxford
Tupelo
Olive Branch
Southaven
Experience the Network

See Where Auto Group South Is Going Next.

Whether you are shopping for your next vehicle or exploring a future as a Satellite Operator, Auto Group South is built to help people move forward across Louisiana and Mississippi.